Daily 03/09/2012
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Celebrating the ridiculousness that is QR codes. Curated by @brad_frost and @cvilly.
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Weaving The Social Layer Across Your Organization | The Customer Collective
Right now, most organizations are making progress in pockets vs. the whole and it’s going to take significant time for social to be woven into the fabric, culture and operations of any company. And, it’s likely to not happen to all, but will definitely happen to some. The next ten years will be critical for a business in how it handles these disruptions and opportunities. We’ve now entered the threshold where the “weaving” of social into the fabric of an organization will take vision, time, resource, money, dedication and most importantly—patience.
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3 Cool Lead Nurturing Programs You’re Not Running | The Customer Collective
1. The “Introduction to Sales” Nurturing
2. The “Competitive Sale” Nurture
3. The“Free Trial” Nurture -
Mobile Devices and Search – A Match Made In Local Heaven | The Customer Collective
“Here are your immediate next steps: Open your smartphone. Open a browser. Start doing some searches for your product or service. Analyze the search results you see. Where is your company or brand showing up if at all? How about the competition? Look at your call tracking and website metrics for mobile. Not seeing what you’d like to see? Start planning and testing local/mobile search.”
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Eleven Ways Facebook Page Timelines Change Your Content Strategy | Social Media Today
1. Your Second Website
2. Tell A Story In Your Cover Image
3. Soft Sell
4. Simplify Your Profile Picture
5. Complete Your About Section
6. Create Milestones
7. Direct Attention with Highlights and Pins
8. Focus on Photos
9. No Default Tabs
10. No Hard Sell Messaging
11. Not About You -
Quality Signals – Twitter and Facebook’s Impact on Search Engine Rankings | Social Media Today
” I take a staunchly different approach: Create great content, share the hell out of it and induce as many relevant Likes, Posts, Tweets, Retweets, +1′s and Pins as possible from real, quality, actual people that are actually interested in your subject. You don’t need 1,000 retweets from automated bots in New Delhi, you need 5 retweets from 5 people that actually enjoyed your content. Focus on sending a strong quality content signal to search engines, rather than worrying about the aggregate number of followers, friends, likes or retweets.”
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Everytime I start a new website, I typically find myself doing the same things over and over, in order to lay the foundation for solid optimization. At the end of all of my search engine optimization training classes in San Francisco, I give my students an SEO cheat sheet, which covers everything you should consider doing in the first week or so of going live. Here is a short but comprehensive checklist for launching a new website:
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9 Social Media Hacks I Use Every Day | Social Media Today
1. Listen to Podcasts
2. Take and Curate Photographs
3. Read LinkedIn Today
4. Buffer Your Links
5. Use “if this, then that” Recipes
6. Create a Stalker List
7. Interact on Google +
8. Blend Personal and Professional
9. Quit Obsessing Over Case Studies -
Red Bull Facebook Timeline Timewarp | Social Media Today
The roll-out of Facebook Timeline for brands on leap day proved to be a showcase for brands that were a part of the private beta prior to the roll-out. One of the clear winners out of the gate was Red Bull. Not only has the brand done a great job of seeding milestone content since it’s founding, they launched an incredibly compelling scavenger hunt that spans the history of the company and integrates brand milestones in a seamless manner with the hunt.