Daily 12/29/2011

  • “While at the company, Mr. Kravitz, 38, began writing on Twitter under the name Phonedog_Noah, and over time, had amassed 17,000 followers. When he left, he said, PhoneDog told him he could keep his Twitter account in exchange for posting occasionally.

    The company asked him to “tweet on their behalf from time to time and I said sure, as we were parting on good terms,” Mr. Kravitz said by telephone.

    And so he began writing as NoahKravitz, keeping all his followers under that new handle. But eight months after Mr. Kravitz left the company, PhoneDog sued, saying the Twitter list was a customer list, and seeking damages of $2.50 a month per follower for eight months, for a total of $340,000. “

    tags: twitter account lawsuit nyt business odd story 2011

  • This blog has seen its readership swell like a shoulder suffering from bursitis, like a river-sunk corpse, like me at Christmastime. (MMM COOKIES THEN BOURBON THEN COOKIES WHY PANTS NO FIT NOW FALL ASLEEP UNDER TREE ZZZZ) I mean, for real — in 2011, readership here almost quadrupled. I’m not sure if you’re here because you think the site is funny or offers wisdom or simply because you like when I make poop jokes and say “motherfucker,” but whatever the reason, I’m happy you’re here.

    It’s always interesting to see which posts strike a chord and which don’t — which ones catch fire and go “viral” via sites like Stumbleupon or what-have-you. Most of these top posts of the year come from this year, which is cool. A few standbys from 2010 show up again (dang, that Beware of Writer post keeps popping up here and there), but most of these are from the last 12 months. Plainly, the “Lists of 25″ posts are popular — I know some folks don’t like “list” blog posts, and to them I apologize. It’s just, lists are easily digestible online reading. You can read and skip and easily break a single post down into digestible snidbits. It also, for me, forces me to put more content in a given post. Each item needs to be packed with potent writer-flavored antioxidants, so (as with Twitter) it demands a certain brevity.

    tags: writing blogging resource useful tipps 2011

  • One of the most common questions we receive from our viewers is something along the lines of “How do I become successful on YouTube?”

    I thought it was a topic deserving of a much longer answer. Here’s our advice to aspiring YouTube content creators who are clawing at recognition and success, based on our own experiences as well as numerous conversations with other YouTube partners.

    1. Define what “successful” means to you. Expect to work for it.
    2. Getting partnership is relatively easy, but it takes time.
    3. A consistent audience requires consistent content.
    4. Focus on content, not on viewers.
    5. There is only one rule for content and that is “What do you genuinely enjoy making?”
    6. There is only one rule for length and it’s not “Shorter is better” or “Don’t go above two minutes.” It’s this: the material of your videos must match the runtime.
    7. YouTube is big. The internet is much bigger.
    8. Network with your peers
    9. If you can, go where the people aren’t

    tags: video blogging marketing sharing resource insights useful 2011 comments

  • There’s no doubt that getting your video to show up in YouTube and other search engines is important. But when you are first starting out, the search engine isn’t going to exactly favor your videos or channel because you aren’t popular just yet. Getting people to see your video at first requires building relationships with those who have an audience, and one of the ways you can do this is submitting a link or embed of your video to a blog or an online community such as FARK. Blogs are always looking for content, and luckily, video in particular makes blogs shine. And if you have great content, the decision to post your video on their blog becomes all the easier.

    tags: video blogging marketing sharing resource insights useful 2011

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