Daily 03/11/2011
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Im Dialog mit der Öffentlichkeit: Wollen Sie Ihre Pressearbeit verbessern? Lernen Sie von anderen!
Wählen Sie einige Organisationen aus, von denen Sie lernen wollen. Sie sollten verschiedenen Branchen angehören, unterschiedlich groß sein und in Bezug auf ihre PR keine Gemeinsamkeiten aufweisen.
Machen Sie eine Bestandsaufnahme: Wie ist die Pressearbeit der entsprechenden Organisationen aufgebaut? Welche Online-Kanäle bedienen Sie, welche Themen gehen sie an? Gibt es regelmäßige Veröffentlichungen? Wiederholen sich Themen?
Abonnieren Sie Newsletter und andere Veröffentlichungen der von Ihnen ausgewählten Organisationen. Über RSS Feed erhalten Sie aktuelle Blogposts. Suchen Sie in Presseportalen wie openpr und pr-inside nach Pressemeldungen dieser Organisationen.
Werten Sie das eingehende Material regelmäßig aus. Sortieren Sie dabei nach Pressemeldungen, Posts, Artikeln, Kommentaren, Videos, Fotos, Tweets und anderen Veröffentlichungen. Notieren Sie, was Ihnen auffällt, welche Stärken und Schwächen Sie entdecken. Bewerten Sie die Pressearbeit der anderen als Empfänger und als PR-Profi. -
Aftermath of the Earthquake and Tsunami in Japan – Photographs – NYTimes.com
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“The Singularity of Ray Kurzweil”: He’s Seen the Future, and the Machine Is Us (Video) | Motherboard
“If you haven’t already downloaded the article into your brain, the Times blew the cover on the trans-humanist movement this weekend, just as a bunch of the devoted were gathering at Harvard for the H+ Summit, to hear from the movement’s de facto leader, inventor Ray Kurzweil.
Last year, Motherboard visited the man who gave the world text-to-speech technology and the musical synthesizer to talk about his vision of the post-Singularity future – a world in which humans will remake their own biology by filling their bodies with nanoscale machines that can repair cells and meld their minds with super-intelligent computers. The eventual goal is to become immortal, and perhaps resurrect the dead:”
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YouTube – The Thank You Economy: How Business Must Adapt to Social Media
“L2 Forums are the largest gatherings of prestige professionals in North America. Forums draw C-level executives and top marketing and digital talent from prestige brands; leading agencies, media, and technology firms; and innovators and academics. In addition, 25 percent of seats are reserved for students from the nation’s top business and arts graduate programs.
Gary Vaynerchuk was born in Babruysk, U.S.S.R. (today Belarus) on November 14, 1975 and emigrated to the U.S. in 1978. He graduated from Mount Ida College in Newton, MA. From a platform as co-owner and Director of Operations of Wine Library, a wine retail shop in Springfield, New Jersey, Vaynerchuk gained fame as the host of Wine Library TV, a daily internet webcast on the subject of wine.”
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Top 50 Facebook Stores, Top 20 Facebook Store Solutions | Social Commerce Today
Want to know who’s doing what, and with which technology partner in f-commerce?
Then look no further.
Here are the top (most liked) 50 e-commerce enabled Facebook pages and the store solutions they are using – as captured by f-commerce consultant Steven Hall, from 150 hours of sleuthing with his research team (and then a little editing from us, adding in some omissions).
All in all, it’s very a mixed bag that compares apples with pears in the Facebook world of social commerce. Some of these f-stores are basically no more than glorified banner ads linking to product pages on external websites – whilst others are fully fledged stores that handle transactions within the Facebook environment.
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The 5 Types of Influencers On The Web
Whether we’re talking about social media, content promotion or basic networking, it’s often advised that small business owners reach out, engage and connect with their “influencers”. Butwho are these mythical people we’re supposed to be talking to all the time? What do they look like and where do they hang out? And why does no one ever tell us?
Well, today we will! As a small business owner, there are five types of influencers that you should be aware of and reaching out to on social media. Want to know who they are?
The Social Butterflies
The Thought Leaders
The Trendsetters
The Reporters
The Everyday Customer -
21 QR Code Frequently Asked Questions | NotixTech
QR codes seem to be the latest craze these days among many marketers (and with good reason). The opportunity is increasing with more smartphones invading our society and Fortune 500 companies running QR code campaigns. Here’s a FAQ with questions that should clear up any questions or misconceptions you have.